Friday, November 4, 2016

Consumer Promotions in the Philippines Using Larong Pinoy As Vehicle


WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? OR WILL YOU JUST BE

AN ADDED BRAND SPONSOR.


 Events marketing is a great vehicle to catch the attention of target customers.   
But how many times have you joined events that did not deliver bottom-line results? 
And in how many occasions have you sponsored events that are also being 
implemented by other product-brands --- making you a "me-too" sponsor?
  
 

MAKE YOUR SPONSORSHIP EQUITABLE 

Get an event vehicle that will take your 
product in district-communities, and create 
not only goodwill among Filipino families, 
but deliver day-after sales as well. 

Larong Pinoy is a cultural treasure cherished by Filipinos. 
It is a potent event vehicle for building goodwill among families.
 

ITO ANG LARO NG MGA PINOY

 
The Filipino Street Games are timeless.   
It is still well-loved by many families.



Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.



Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs.  Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.


The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.



The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.




LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS. 




THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

  • LARONG PINOY SPORTS CLINICS & PLAY CAMPS.   
  • THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.   
  • INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.  
  • LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS
 



AN ADVOCACY WITH A LIVELIHOOD PROGRAM



Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.  Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.   





WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY  


Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build  brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.





MAKE LARONG PINOY CORPORATE PR ACTIVITY COMBINED WITH A CONSUMER PROMOTION EFFORT THAT WILL BRING DAY-AFTER SALES.
 
Larong Pinoy will be a great  vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.    

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.  



From children to parents to grand-parents. The Larong Pinoy crowd is the mass market.  70% of the Filipino population.  This is what marketers call the “sachet economy”.




Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays. 



It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura  , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.


 

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED 
IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.  


The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts. 



IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.  


Product-Brands will gain incremental sales from sports clinic participations, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games. 



Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS





FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)

Direct Line No.: (632) 514-5868





Sunday, January 3, 2016

Organize A Mini-Olympics Company Sports Fest


Organize A Larong Pinoy Mini-Olympics Sports Fest.

IT'S FUN. IT'S CHALLENGING. AND IT BREATHES YOUTHFUL BONDING AMONG EMPLOYEES.

Corporate Mini-Olympics Are More Fun With Larong Pinoy.  It's A Team-Building Sports Fest Where Young And Old Employees Can Play.


Over a thousand companies have conducted a Larong Pinoy Mini-Olympics Sports Fest as team-building activity for employees.  With Larong Pinoy, both young and old employees can play the games together!  It enlivens the company, and making everyone like "magkababata" (i.e. childhood playmates).

 
Human Resource Department staff have discovered the benefits of using the Filipino games as sports fest platform: it does not only bring fun, but creates warm camaraderie among employees --- making them feel like childhood playmates, i.e. "mag-kababata".

Magna Kultura Foundation conducts the sports fest like a real Olympics event, which gives employees the grand feeling of being in a professional arena. 


The games are officiated by referees and marshals using the Official Tournament Rules instituted by Magna Kultura Foundation, the national advocate of the Filipino Games.


In organizing the company sports fest, Magna Kultura partners with the HRD and Sports Committee; internally making the event a team-building activity within the company.  Teams are formed with Team Captains, co-captains and even playing Coaches for each and every game.  Game manuals are provided by Magna Kultura, along with team line-up sheets and other vital tournament materials.


Games like Patintero, Tumbang Preso, Luksong Tinik, Luksong Lubid, and other Pinoy Games are as challenging as any Western sport.  It requires agility, skills, and strategy.   Employees match players against other department teams.  Even cheer chants are created to rally team spirit.  And, just by being Filipino, makes it more fun.



As employees plan and practice the games, a team-building atmosphere is created inside the offices.   The employee bonding solidly permeates that, even if they don’t win on the day of the event, they become satisfied with the friendship they have built in the process. 


ORGANIZE A LARONG PINOY SPORTS FEST!
 

Inform Magna Kultura about your sports fest plan, Send an email about the ff.:
  • Scheduled Date of your Event  
  • How many employees 
  •  And, the Venue

CONTACT:
DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION
Tel. Nos. :  (02) 514-5868 /  Mobile: 0917-8990025 or 0922-8990026
Or Email us: kulturapilipinas@gmail.com


FOR MORE DETAILS ABOUT THE PROGRAM, CLICK THIS LINK TO VIEW THE SPORTS FEST ORGANIZING PLAN
http://www.slideshare.net/KulturaPilipinas/larong-pinoy-corporate-team-building-sports-fest-16460943?utm_source=slideshow&utm_medium=email&utm_campaign=upload_digest

VISIT OUR INFORMATION SITE

WATCH THE LARONG PINOY GAMES Feature on
​​
GMA 7 News & Public Affairs TV "24 ORAS"
LINK: https://www.youtube.com/watch?v=aF-WG1FiTWY

TV News 5 featuring "Larong Pinoy Sports"
http://n5e.interaksyon.com/videos/56CAAEBDDCEE41A



PINOY TAYO.
Buhayin Natin Ang Larong Pinoy 


Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children. 

This is Magna Kultura Foundation's advocacy to
revive the Games of Our Heritage ("Laro ng Lahi") 
back in the mainstream of Philippine society.